And she uses it anytime my brother and I face a real life truth.
“The truth shall set you free, but first it will piss you off.”
It is rather funny.
But, not when you’re on the verge of a major rage attack because so and so did such and such without even what and what. Know what I mean?
Anyway, I bring this up because what I’m about to share with you might piss you off so, I wanted to let you know before hand that there is a silver lining here.
So, what is this truth?
This real, change your life in a matter of seconds truth?
Well, this truth is…
The biggest reason coaches become successful (and are dubbed “gurus”) are not because they are the best at what they do… or the smartest… or the prettiest… or fittest… or the quirkiest… or the happiest… or the richest…
It’s because they know how to communicate what they do in a way that makes people buy. Period.
So, the “piss you off” part is that if you’re not making all the money you want and getting all the clients you want – there’s a major breakdown in the way you’re communicating what you do to people….
On your website
In your emails
On your blog
On your Facebook page
On your Twitter
On your Instagram
On your LinkedIn profile
On your landing and opt-in pages
In your webinars and tele seminars
During your interviews and podcasts
The list goes on and on
…that’s right, all those “make money while you sleep” programs you’ve invested in and all those masterminds you’ve invested in that cost more than a down payment on a house, aren’t going to help you get clients.
Your words are.
So, get angry if you need to. I get it. You’ve probably invested a lot of time and energy and money into programs that didn’t get you the results they promised.
Then, stop feeling sorry for yourself and simply do what will set you free – learn how to communicate in such a way that makes your people want to buy.
You’ll never be tied to a certain marketing strategy or tactic again.
You can use as many or as little as you want.
Once you know how to get people to buy, it’s simply a matter of what feels best for you.
Another real life truth…
Today’s the last day to get HEARTCOPY for the special 50% discount.
If you’re finally serious about this whole “having a coaching business” thing and you want the rare ability to sell out your products and programs…
All rights reserved. My lawyer wants you
to know that the old saying “Imitation is the
sincerest form of flattery” does not apply
here. He does not find it flattering. He finds
it illegal. In other words, do NOT swipe or
steal the contents of this email.